Tag Archives | west hampstead square

A virtual tour of our West Hampstead shop!

Recently we were approached by a cool startup called Virtually There, who do really incredible 3D tours of physical spaces. They needed a shop for their portfolio and offered to do a tour of our new West Hampstead shop for free. I was like, um, YESSSSS!

The result is really, really cool. They used 3D cameras to scan our shop and you can now virtually wander through, checking out our set up almost as if you’re really there! Plus click on the little tags around the shop to be taken right to our website for actual shopping. It will blow your mind!

Huge thanks to Virtually There for this tour!

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We are opening our new shop this weekend! How to find us and more FAQ answered

So we moved into our new shop this week! Wow! It’s hard to believe this is really happening. After more than a year of talking about it (and more than two years since we agreed to take this new space) and sharing sneak peeks on Instagram, we’re in and we are going to be opening our doors this weekend! We really hope to see you there!

The Village Haberdashery at West Hampstead Square

I thought I’d answer a few questions we’ve been getting about our big move:

Where is your new shop?

Our official address is Unit 6, Hardy Building, Heritage Lane, London NW6 2BR. But we’re just going to call it West Hampstead Square for short. Unfortunately, because the postcode is new and not all location databases recognise it yet, it’s still a little tricky to find on some maps (don’t look on Apple Maps – it hasn’t been updated since 2012 so don’t get me started!) This google map should help!

Map of The Village Haberdashery

How do I get there?

We’re across the street from the West Hampstead Underground Station (Jubilee Line), next door to the West Hampstead Overground Station and steps from the West Hamsptead Thameslink station. We are on the 328, 139 and C11 bus routes. You can drive, but that leads us to…

Is there parking?

There is no parking for our shop. Street parking can be difficult, although you can pretty much park anywhere if you come on the weekend. We recommend checking the Camden parking map or looking on Parkopedia before you set out. For a small fee you can park in the O2 Centre parking lot which is about a 5 minute walk up Blackburn Road.

Is the shop wheelchair accessible?

Yes! We’re on the first floor but there is a lift to our shop and we are fully wheelchair accessible.

Are there going to be goody bags this weekend?

Not this weekend. Because there have been so many delays with our building it has been a challenge to stick to an opening date so we didn’t want to announce one (or print flyers again) and then disappoint you all (again). And as you’ll see if you come this weekend, the other shops on the Square are still fitting out and it’s not entirely open yet. So we decided to start with a ‘soft launch’ and save our goody bags and fanfare for the weekend of 4 & 5 March.

What about the VIP party?

If you are an investor, you may have earned an invitation to our VIP party! We’ve just decided on the date and it will be 3 March. We’ll be sending details out separately to investors who have earned this reward.

What are your opening hours?

We’ve expanded our opening hours! They will be:

Monday 10am – 6pm
Tuesday 10am – 6pm
Wednesday 10am – 6pm
Thursday 10am – 9pm
Friday 10am – 6pm
Saturday 10am – 6pm
Sunday 11am – 5pm
Plus in March we’ll be re-launching our weekly knitting and handwork night along with half-price studio time on Thursdays.
What is happening to your shop on Mill Lane?
Our Mill Lane shop is closed after more than four years! We will be out by the end of February, so between now and then we’ll be aiming to sell off most of the furniture. If you are looking for shelves, chairs, leftover tiles from our fit out, etc., and want to be kept in the loop, email us at [email protected]
I have more questions!
Please email us at [email protected] and we’ll try to get them answered ASAP!
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An update on our new shop

We are so close to being ready to open our new shop and I wanted to share some of the latest snaps! At this very moment the shop is being cleaned so while these photos are not styled and are literally gritty, they are a true peek inside the progress so you can feel like you’re right here with me! If you need to catch up, you can catch up here, herehere, here and here.

The Village Haberdashery at West Hampstead Square

As soon as Ballymore finish the lobby and square and make it safe and accessible for customers, we’ll be able to move in!

Here is a before and during comparison. This is the shop on Friday night:

The Village Haberdashery at West Hampstead Square

Here is the extreme before shot (just after they’d ripped the temporary offices out of our unit – not a true before because it was a little less messy when we got our hands on it):

The Village Haberdashery at West Hampstead Square

And here is what it looked like when we started work:

The Village Haberdashery at West Hampstead Square

It’s come so far! So here is what we’ve done the past couple of weeks. Now that the bones are pretty much in, it’s lots of decorating and putting displays in place.

Let’s start in the studio. We chose cheerful green subway tile for the back wall.

The Village Haberdashery at West Hampstead Square

I think it looks so good!

The Village Haberdashery at West Hampstead Square

This is our cutting table. It’s made up of Ikea cabinets and a reclaimed wood worktop. It is huge!

The Village Haberdashery at West Hampstead Square

Here are the worktops stained, with the first lights hung. Nearly there!

The Village Haberdashery at West Hampstead Square

Our beautiful Rifle Paper Co. wallpaper was hung and it’s so cheerful. I’m telling you, this is going to be such a happy place to sew and work.

The Village Haberdashery at West Hampstead Square

Despite the absolutely heroic efforts of our decorator, the cork wall did not turn out exactly as envisaged. Cork is fragile and rips, the adhesive is like chocolate and marks up everything, and the surface area is so massive, it was impossible to create seamless coverage. So we plan to paint this white and I’m hoping it will turn out awesome. Functionally, it does the job. So if we can get it to look a little smarter, it will be the coolest display space and design wall!

The Village Haberdashery at West Hampstead Square

Brass hardware was installed. There is gold in our wallpaper so it all works really well together, I think.

The Village Haberdashery at West Hampstead Square

I love how the brass kitchen tap looks with the green tile!

The Village Haberdashery at West Hampstead Square

The bathroom came a long way last week. So many things about this bathroom have been a struggle, from getting the fan in to making sure we’re following the codes, to making sure the walls are strong enough to support the things we need to put on them. It’s sooooo unglamorous and I won’t get into it all! But the good news is I think we’re nearly there and our bathroom is, while not perfect, it is pink!

The Village Haberdashery at West Hampstead Square

And there is a baby change! This colour is more accurate but there wasn’t actually a light

The Village Haberdashery at West Hampstead Square

Our team from Morris and Sutcliffe and built and assembled some of the displays. This apple crate wall is going to be where we put our yarn!

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

These scaffolding shelves will hold our fabric!

The Village Haberdashery at West Hampstead Square

This pegboard-covered corner in the front of the shop is going to house so many craft supplies!

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

This ladder display will hold all the gift wrap!

The Village Haberdashery at West Hampstead Square

These galvanised steel bars were installed over the windows to give us a way to hang displays!

The Village Haberdashery at West Hampstead Square

And our furniture has arrived! A lot of these are antiques and stunners! Here I am in the mirror we bought from Louisa Grace. I don’t have pictures of everything yet because some of needs to be assembled or put in place for photos.

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

This is our new 8ft long sewing table for the studio!

The Village Haberdashery at West Hampstead Square

And just last night, they put up our sign on the hoarding. Yay!

The Village Haberdashery at West Hampstead Square

As always, you can follow our progress day to day on Instagram with the hashtag #tvhatwhs.

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Opening hours update! Christmas and moving closures

Suddenly, it’s nearly Christmas! We have a few schedule changes coming up we want to make you aware of if you’re thinking of visiting our West Hampstead shop at the end of December or beginning of January because the holidays bump up against our big move! If you place an online order during one of our closed periods, we’ll do our best to get it in the post on our next open day.


December 2016

Friday, 23 December – 10am – 1pm (closing early)
Saturday, 24 December – CLOSED
Sunday, 25 December – CLOSED
Monday, 26 December – CLOSED
Tuesday, 27 December – 10am – 5pm
Wednesday, 28 December – 10am – 5pm
Thursday, 29 December – 10am – 5pm
Friday, 30 December – 10am – 5pm
Saturday, 31 December – 10am – 5pm

January 2017

Sunday, 1 January 2016 – CLOSED
Monday, 2 January 2016 – 10am – 5pm (Royal Mail closed)
Tuesday, 3 January 2016 – 10am – 5pm
Wednesday, 4 January 2016 – CLOSED
Thursday, 5 January 2016 – CLOSED
Friday, 6 January 2016 – CLOSED

Saturday, 7 January, and Sunday, 8 January is the big opening weekend in our new shop! We really hope you’ll join us and see what we’ve been planning for literally years! Once we get closer to the dates, we’ll post our new, extended opening hours for the new shop.


Another reminder, too, that we have some really fun things planned for the kiddos before Christmas! There are still spots available to meet Santa and you can sign up here or book the kid’s classes here.

Christmas events for kids at The Village Haberdashery

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The latest on our new shop!

As anyone who follows us on social media will know, our move date has been pushed (again) and we are scheduled to start our fit out on 12 December. That means, we’ve rescheduled our Grand Opening Weekend for 7 & 8 January 2017! I hope you’re still with us and saving these new dates, because we have so much fun stuff planned for you!

The Village Haberdashery at West Hampstead Square

I wanted to check back in with an update from the site because there has been a lot of progress in the last month. For those of you playing catch up read our last post and the post before that, plus our announcements late last year that we secured a glorious new space for our shop ran an exciting and successful crowdfunding campaign to raise money for the expansion.

There is a lot of activity going on in there!


The most exciting thing is watching the square itself come together. These are pictures over the past two weeks showing the progress of paving the square.





The pavement outside the square is also getting a makeover.



And we got trees!



The floors above us got their balconies.


This balcony is over our studio, which will give us some shade on our only south facing window without blocking too much of our amazing light.


And here is a look at the upstairs lobby, which is what you’ll see after you come up the stairs or lift before crossing over into our building.


That’s all for now ! Make sure to follow us on instagram and check the hashtag #tvhatwhs for photos of our progress.

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A NEW SAVE THE DATE for our opening weekend at West Hampstead Square plus some pics

We have a new date for our grand opening weekend so please update your calendars for the 7 & 8 January 2017! We are planning such a fun weekend for you, with prizes, goody bags, bubbly and more!


Despite more delays, there has been some very noticeable progress on the building site over the past two weeks. Trees have been planted! Trees don’t look their best in the dead of winter, but these will be lovely in the spring.


Hopefully they won’t block all our soon-to-exist beautiful window displays, though!


The square is still very much a construction site.


But concrete is being poured!


Here is a closer look. Behind those white brick pillars is where you’ll enter the new M&S, which will now be opening in February.


So…that is where we are. Thank you for rolling with us as the timeline changes yet again!



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A progress update on our new shop!

An update on our new shop is long overdue! I have some new information and pictures of the site to share so I thought I’d finally put words to paper on the subject. If you follow us on Instagram you are probably caught up, but if not – this post is for you!

Ballymore West Hampstead Square rendering

For background, we announced late last year that we secured a glorious space for our shop and followed that announcement with an exciting and successful crowdfunding campaign to raise money for the expansion. We share updates on Instagram using the hashtag #tvhatwhs so you can always check there for the latest news and behind the scenes peeks at the decisions that go into fitting out a new shop. You know, like antique shopping…

Shopping for antiques

What you all want to know, I’m sure, is when! When will we move? When when when? I feel the same way, believe me. Based on the latest timeline I’ve been given, we’ll be starting our fit out in mid-September and opening in mid-October. I finally got to see inside the building for the first time a few weeks ago. Super exciting!

Me at WHS

It is far from a big open space. At the moment, the contractors are working inside what will be our shop and have conference rooms and desks set up. But everything you see will be cleared out before we start our fit out. This is where our studio will be! So many windows and so much light!

Guys in our building

Recently, they removed the scaffolding from the front of our building. That was a thrilling day! I walked by the site several times and saw the layers peel off. The space looks even bigger than it did when it was covered up. That is us on the first floor and the outside of the picture above. Look at all those windows!


Here is what I’ve been told. This big green substation is going to be moved the first week of July. When that happens, they will be able to compete the white building (the “retail annex”) which will ultimately be connected to the Overground Station next door. There will be a bigger entrance to the Overground Station on the square, which will help with the congestion on the pavement plus there will be a lift for buggies and wheelchairs. Huge win!


Also, when that building is completed, we’ll be able to safely get into our building. When you visit our shop, you’ll enter a lobby in the white building (where that man in the orange vest is standing) and either go up the stairs or the lift to the first floor and cross over a little foot bridge to our shop in the red brick building. That first set of glass windows is the main entrance. Directly below us will be a Marks & Spencer.


When the entire project is completed, we’ll look out on a big square. Someday, this will be West Hampstead Square!


Thank you all for your patience! We’re really looking forward to the big move and we hope you are too!

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Crowdfunding update! We are working with Crowdcube

We recently announced that we will be launching an equity crowdfunding campaign! Your enthusiasm and support for this announcement has been overwhelming and we want to keep you well updated throughout the process. I can now share the exciting news that we’ll be working with Crowdcube on this campaign!


Established in 2011, Crowdcube is the world’s first and leading investment crowdfunding platform, where a community of like­minded people pool their money and knowledge together to back startup, early and growth stage businesses. Crowdcube gives everyone the opportunity to become ‘armchair Dragons’, building upon their own investment portfolio and supporting British businesses. There are more than 200,000 members investing on Crowdcube!

Once we’re finished finalising the details of our equity pitch, we’ll have a page on Crowdcube to explain the investment opportunity in full. You can check out other pitches here to see what it’s going to look like! In the meantime, we have created a page on our website here that we’re updating regularly with frequently asked questions and other useful information.

If you want to support us, you can fill out our pre-launch survey here and help us spread the word about our campaign on social media with the hashtag #wearetvh! We’ve also got some images for you to use on Instagram and you can find them on our investors page. Feel free to suggest more!


Watch this space for more updates!

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Big announcement #1 – We are moving to a bigger, brighter home!

We have some really exciting news coming your way, and today’s post is the first of two major announcements. I’m so thrilled to tell you that we will be moving into a bigger, brighter space in the beginning of 2016!

Our new home will be in West Hampstead Square, a large new development going up in the heart of West Hampstead. We’ll be steps from the Underground, Overground and Thameslink stations, which means you can get to us in under 20 minutes from all the major Central London stations!

In the picture below, we’ll be located in the red brick building above the Marks & Spencer. There is a lift to the first floor so we’ll be buggy friendly and we’ll finally be wheelchair accessible!

The Village Haberdashery at West Hampstead Square

I walk by the building site four times a day on my way to and from Harvey’s nursery. The guys on the ground know me well because I take a lot of pictures. The picture below is what the site looks like now. They are running a little behind the original plans (we should have been in by this month) but we’re getting so close now!

We will triple our floor space in the new premises. The class space will be larger and filled with natural light – do you see those huge corner windows on the first floor? That is where our classes will be! We will also be able to expand our product selection. We will have a broader range of fabric and yarn collections plus we are going to be growing into new areas of stitching and craft (curated for the modern maker as always!) If you saw a project in Mollie Makes or on A Beautiful Mess that you want to try, for example, we want to be the place you can go for those supplies.

The Village Haberdashery at West Hampstead Square

When we take over this space it will be a big empty concrete shell. That’s super exciting because we can design our dream space. A place that truly reflects our brand and is filled with inspiration. It’s also kind of crazy, because we’ll have to fit out everything from the plumbing to the electrics to the floors. Every single detail. I taught myself some basic Sketchup skills and have been mocking up the space to give you an idea of what it will look like. I’ve also been pinning ideas and aesthetic inspiration to this pinboard.

The Village Haberdashery at West Hampstead Square

Here is the classroom up close. Big windows, lots of cutting space…it will be an amazing space to work, create, learn and host special events!

The Village Haberdashery at West Hampstead Square

I hope you’re as excited about this new space as we are! And stay tuned for our next big announcement!

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