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A virtual tour of our West Hampstead shop!

Recently we were approached by a cool startup called Virtually There, who do really incredible 3D tours of physical spaces. They needed a shop for their portfolio and offered to do a tour of our new West Hampstead shop for free. I was like, um, YESSSSS!

The result is really, really cool. They used 3D cameras to scan our shop and you can now virtually wander through, checking out our set up almost as if you’re really there! Plus click on the little tags around the shop to be taken right to our website for actual shopping. It will blow your mind!

Huge thanks to Virtually There for this tour!

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Save the date: 4 & 5 March is our Grand Opening Celebration Weekend!

Now that we’ve moved in to our new shop at West Hampstead Square, we finally feel safe putting another date in the diary to celebrate our Grand Opening! Save the date for 4 & 5 March because we have so much fun stuff planned for you!

We moved to West Hampstead Square

If you haven’t yet come to see our new shop, or even if you have, you should definitely come down the first weekend in March! We can’t wait for you to see what we’ve been up to.

we moved to West Hampstead Square

We’ll be filling up our new totes with goodies for the first 25 customer through the door each day, plus all day customers will be able to enter to win door prizes! Awesome contributions have been coming in from many of our favourite suppliers, including Andover, Soak, Cotton + Steel, Cloud9, Stitch & Story, Colette Patterns, Rico, Dashwood Studio, Art Gallery Fabrics, BerisfordsTombow, Buttonbag, Toft, Aurifil, Janome and more!

Make Something Amazing Tote Bag

Hope to see you there!

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We are opening our new shop this weekend! How to find us and more FAQ answered

So we moved into our new shop this week! Wow! It’s hard to believe this is really happening. After more than a year of talking about it (and more than two years since we agreed to take this new space) and sharing sneak peeks on Instagram, we’re in and we are going to be opening our doors this weekend! We really hope to see you there!

The Village Haberdashery at West Hampstead Square

I thought I’d answer a few questions we’ve been getting about our big move:

Where is your new shop?

Our official address is Unit 6, Hardy Building, Heritage Lane, London NW6 2BR. But we’re just going to call it West Hampstead Square for short. Unfortunately, because the postcode is new and not all location databases recognise it yet, it’s still a little tricky to find on some maps (don’t look on Apple Maps – it hasn’t been updated since 2012 so don’t get me started!) This google map should help!

Map of The Village Haberdashery

How do I get there?

We’re across the street from the West Hampstead Underground Station (Jubilee Line), next door to the West Hampstead Overground Station and steps from the West Hamsptead Thameslink station. We are on the 328, 139 and C11 bus routes. You can drive, but that leads us to…

Is there parking?

There is no parking for our shop. Street parking can be difficult, although you can pretty much park anywhere if you come on the weekend. We recommend checking the Camden parking map or looking on Parkopedia before you set out. For a small fee you can park in the O2 Centre parking lot which is about a 5 minute walk up Blackburn Road.

Is the shop wheelchair accessible?

Yes! We’re on the first floor but there is a lift to our shop and we are fully wheelchair accessible.

Are there going to be goody bags this weekend?

Not this weekend. Because there have been so many delays with our building it has been a challenge to stick to an opening date so we didn’t want to announce one (or print flyers again) and then disappoint you all (again). And as you’ll see if you come this weekend, the other shops on the Square are still fitting out and it’s not entirely open yet. So we decided to start with a ‘soft launch’ and save our goody bags and fanfare for the weekend of 4 & 5 March.

What about the VIP party?

If you are an investor, you may have earned an invitation to our VIP party! We’ve just decided on the date and it will be 3 March. We’ll be sending details out separately to investors who have earned this reward.

What are your opening hours?

We’ve expanded our opening hours! They will be:

Monday 10am – 6pm
Tuesday 10am – 6pm
Wednesday 10am – 6pm
Thursday 10am – 9pm
Friday 10am – 6pm
Saturday 10am – 6pm
Sunday 11am – 5pm
Plus in March we’ll be re-launching our weekly knitting and handwork night along with half-price studio time on Thursdays.
What is happening to your shop on Mill Lane?
Our Mill Lane shop is closed after more than four years! We will be out by the end of February, so between now and then we’ll be aiming to sell off most of the furniture. If you are looking for shelves, chairs, leftover tiles from our fit out, etc., and want to be kept in the loop, email us at [email protected]
I have more questions!
Please email us at [email protected] and we’ll try to get them answered ASAP!
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Getting excited about our new sewing studio!

If you’ve been following the progress of our shop fit out at our new West Hampstead Square premises, you know how excited we are about our new studio! Our class studio is spacious and inspiring and filled with natural light. And when classes aren’t in session we would love it if you would come in and sew!

The Village Haberdashery at West Hampstead Square

The new studio in progress!

Our sewing studio is available to hire for £8 per hour per person. The use of our Janome sewing machines and overlockers and all of our sewing tools (scissors, rotary cutters, rulers, pins, etc.) are included in your hourly fee. You are also welcome to make yourself a cup of tea or coffee and help yourself to our biscuit tin when you’re sewing. You can book studio time and read all about our terms here.

To encourage you to try out our studio, we have a few fun new ways to save!

First, our new Prepaid Studio Punch Card. You can purchase one online here or on the shop. Buy four hours and get two hours free!

Prepaid Studio Punch Card

Not ready to commit? You can still earn free studio time! Just pick up a punch card in the shop on your next visit. Once you’ve paid for five hours of studio time you’ll get one hour free.

The Village Haberdashery studio punch card

Finally, we’ll be giving out two free hours of studio time to new customers when they sign up for an account in the shop! Just pop in to our West Hampstead shop to find out more.

Two free hours studio time at The Village HaberdasheryFor those of you who want to work on your own projects in the studio but need a little help, we’re also planning to launch guided studio time in the near future. This will be scheduled blocks of time when one of our talented teachers is on hand for advice and guidance while you work on your own projects. Plus, once we re-launch our knit night on Thursday evenings, we’ll be offering half price sewing studio time too! We’ll tell you more about all of this when we kick off these programmes.

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An update on our new shop

We are so close to being ready to open our new shop and I wanted to share some of the latest snaps! At this very moment the shop is being cleaned so while these photos are not styled and are literally gritty, they are a true peek inside the progress so you can feel like you’re right here with me! If you need to catch up, you can catch up here, herehere, here and here.

The Village Haberdashery at West Hampstead Square

As soon as Ballymore finish the lobby and square and make it safe and accessible for customers, we’ll be able to move in!

Here is a before and during comparison. This is the shop on Friday night:

The Village Haberdashery at West Hampstead Square

Here is the extreme before shot (just after they’d ripped the temporary offices out of our unit – not a true before because it was a little less messy when we got our hands on it):

The Village Haberdashery at West Hampstead Square

And here is what it looked like when we started work:

The Village Haberdashery at West Hampstead Square

It’s come so far! So here is what we’ve done the past couple of weeks. Now that the bones are pretty much in, it’s lots of decorating and putting displays in place.

Let’s start in the studio. We chose cheerful green subway tile for the back wall.

The Village Haberdashery at West Hampstead Square

I think it looks so good!

The Village Haberdashery at West Hampstead Square

This is our cutting table. It’s made up of Ikea cabinets and a reclaimed wood worktop. It is huge!

The Village Haberdashery at West Hampstead Square

Here are the worktops stained, with the first lights hung. Nearly there!

The Village Haberdashery at West Hampstead Square

Our beautiful Rifle Paper Co. wallpaper was hung and it’s so cheerful. I’m telling you, this is going to be such a happy place to sew and work.

The Village Haberdashery at West Hampstead Square

Despite the absolutely heroic efforts of our decorator, the cork wall did not turn out exactly as envisaged. Cork is fragile and rips, the adhesive is like chocolate and marks up everything, and the surface area is so massive, it was impossible to create seamless coverage. So we plan to paint this white and I’m hoping it will turn out awesome. Functionally, it does the job. So if we can get it to look a little smarter, it will be the coolest display space and design wall!

The Village Haberdashery at West Hampstead Square

Brass hardware was installed. There is gold in our wallpaper so it all works really well together, I think.

The Village Haberdashery at West Hampstead Square

I love how the brass kitchen tap looks with the green tile!

The Village Haberdashery at West Hampstead Square

The bathroom came a long way last week. So many things about this bathroom have been a struggle, from getting the fan in to making sure we’re following the codes, to making sure the walls are strong enough to support the things we need to put on them. It’s sooooo unglamorous and I won’t get into it all! But the good news is I think we’re nearly there and our bathroom is, while not perfect, it is pink!

The Village Haberdashery at West Hampstead Square

And there is a baby change! This colour is more accurate but there wasn’t actually a light

The Village Haberdashery at West Hampstead Square

Our team from Morris and Sutcliffe and built and assembled some of the displays. This apple crate wall is going to be where we put our yarn!

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

These scaffolding shelves will hold our fabric!

The Village Haberdashery at West Hampstead Square

This pegboard-covered corner in the front of the shop is going to house so many craft supplies!

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

This ladder display will hold all the gift wrap!

The Village Haberdashery at West Hampstead Square

These galvanised steel bars were installed over the windows to give us a way to hang displays!

The Village Haberdashery at West Hampstead Square

And our furniture has arrived! A lot of these are antiques and stunners! Here I am in the mirror we bought from Louisa Grace. I don’t have pictures of everything yet because some of needs to be assembled or put in place for photos.

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

This is our new 8ft long sewing table for the studio!

The Village Haberdashery at West Hampstead Square

And just last night, they put up our sign on the hoarding. Yay!

The Village Haberdashery at West Hampstead Square

As always, you can follow our progress day to day on Instagram with the hashtag #tvhatwhs.

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Important update on our opening dates and a peek at our new shop progress!

We know many of you have been planning to join us next weekend for our big opening weekend at our new West Hampstead Square shop and it is a huge disappointment that we must postpone again.

The Village Haberdashery at West Hampstead Square

Our contractors worked so hard on our fit out prior to Christmas and made some amazing and really exciting progress – the floors are in! the sign is up! our studio cabinets have been installed! But we were delayed getting started and haven’t been given as much access to the space over the Christmas period as we’d expected, and as a result our fit out is behind schedule. Furthermore, public areas that need to be completed before our lovely customers can safely enter the space are not yet finished.

We expect that we will have new opening dates for you soon and that we will be open at West Hampstead Square before the end of January. But, unfortunately, we can’t put a new date on the calendar just yet. However we wanted to share an update so you can adjust your plans for next weekend. We are so sorry for any inconvenience this causes you. As soon as we have a new moving date you’ll be the first to know!

Now, would you like to see what we’ve been up to?

Days start super early on the building site. Here I am at 7am going in on our first day. Excited! Now when I’m there I’m kitted out in a high vis vest, a hard hat and clunky steel toe shoes.

The Village Haberdashery at West Hampstead Square

This is what our space looked like on the first morning. It wasn’t exactly ready for handover, but I was happy we were able to finally get our hands on it.

The Village Haberdashery at West Hampstead Square

Our design for the space is mostly open plan, with a partial wall between the shop and studio so that customers can peep in and see what’s happening, but students aren’t totally on display. There are also walls around a small storage closet and the bathroom (obviously!) plus a wall along the back wall to support our fabric shelves. It was cool to see these walls put up. It happened so fast! Our team used plywood so we could drill things into the walls (shelves, displays, etc.) more easily.

Here is the latest model of the space. The furniture plan changes daily but it will give you an idea of what we’re trying to achieve as you look at the next batch of photos!

The Village Haberdashery at West Hampstead Square

These are just a random bunch of progress shots of the walls going in. Here are the bathroom and storage closet walls at two stages of progress.

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

The partition wall in progress.

The Village Haberdashery at West Hampstead Square

The back wall.

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

You can also see that the floors are going in at the same time. The first couple of days were crazy, because our electrician and plumber were running wires and pipes under the floors while the builders were laying down the plywood base for our flooring. So much was happening at once! I basically have no photos of the final floors that aren’t a crazy mess, for some reason. But this gives you the idea. The floors are beautiful! Really rustic engineered oak that balances out the industrial vibes of the exposed concrete ceiling.

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

For my part, I spent a lot of time trying to get our deliveries (getting deliveries to a building site with an address that doesn’t show up on anyone’s satnav is a special kind of torture), building Ikea cabinets for the studio and making runs down to Builder Depot for additional supplies.

Here is a shot of the studio in total chaos while I’m in the middle of building cabinets. It has come a long way since this photo but I don’t have a great shot to share yet! The black cabinets make up the cutting table/island and will give us loads of workspace and storage. The white cabinets make up the back wall/kitchen area, which also will have more cutting space and lots more storage. The studio feels absolutely massive!

The Village Haberdashery at West Hampstead Square

Lovely Charlotte stopped by to help build cabinets on the first day!

The Village Haberdashery at West Hampstead Square

I absolutely love our till area. We’ve made our new till out of Ikea kitchen cabinets too, like the one we have now, but we customised it by covering it with painted cladding and setting in antique tiles around the counter. This isn’t finished (note the tile isn’t grouted yet in this picture) but I think this looks so good! Plus, the cladding makes for an awesome picture background (see Caroline’s wreath post here.)

The Village Haberdashery at West Hampstead Square

We used reclaimed brick tiles to create the look of an exposed brick wall on the side of the elevator shaft that bumps out into the shop. The till will sit in front of this area so it makes a statement when you walk into the shop. The gap where there are no bricks is where the back till counter will sit (we’ll be moving our existing counter there at the last minute) and we’ll also have a front counter. Two counters! So much cutting can be done at once! It was really cool to see this come together.

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

The Village Haberdashery at West Hampstead Square

We had a sign hand-painted by Matt of MJO Signwriting. For perspective, this sign is about a metre wide. This sign is painted onto reclaimed scaffold boards and has been given the ‘weathered’ treatment to make it feel old and vintage. One of the things I’ll miss the most when we move is the beautiful hand-painted windows in our Mill Lane shop and this sign is our way of incorporating a similar vibe into our first floor space.

The Village Haberdashery at West Hampstead Square

Watch this space for more updates or follow our posts about the move at #tvhatwhs and feel free to contact [email protected] if you have any questions.

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The latest on our new shop!

As anyone who follows us on social media will know, our move date has been pushed (again) and we are scheduled to start our fit out on 12 December. That means, we’ve rescheduled our Grand Opening Weekend for 7 & 8 January 2017! I hope you’re still with us and saving these new dates, because we have so much fun stuff planned for you!

The Village Haberdashery at West Hampstead Square

I wanted to check back in with an update from the site because there has been a lot of progress in the last month. For those of you playing catch up read our last post and the post before that, plus our announcements late last year that we secured a glorious new space for our shop ran an exciting and successful crowdfunding campaign to raise money for the expansion.

There is a lot of activity going on in there!

from-the-front

The most exciting thing is watching the square itself come together. These are pictures over the past two weeks showing the progress of paving the square.

square-pavement-close

square-pavement-1

square-pavement-2

square-pavement-3

The pavement outside the square is also getting a makeover.

pavement-1

pavement-2

And we got trees!

trees

trees-2

The floors above us got their balconies.

balconies-1

This balcony is over our studio, which will give us some shade on our only south facing window without blocking too much of our amazing light.

balcony-2

And here is a look at the upstairs lobby, which is what you’ll see after you come up the stairs or lift before crossing over into our building.

upstairs-lobby

That’s all for now ! Make sure to follow us on instagram and check the hashtag #tvhatwhs for photos of our progress.

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A NEW SAVE THE DATE for our opening weekend at West Hampstead Square plus some pics

We have a new date for our grand opening weekend so please update your calendars for the 7 & 8 January 2017! We are planning such a fun weekend for you, with prizes, goody bags, bubbly and more!

grand-opening-save-the-date

Despite more delays, there has been some very noticeable progress on the building site over the past two weeks. Trees have been planted! Trees don’t look their best in the dead of winter, but these will be lovely in the spring.

whs-trees-from-outside

Hopefully they won’t block all our soon-to-exist beautiful window displays, though!

whs-trees

The square is still very much a construction site.

whs-building-site

But concrete is being poured!

whs-concrete-from-above

Here is a closer look. Behind those white brick pillars is where you’ll enter the new M&S, which will now be opening in February.

whs-concrete-from-below

So…that is where we are. Thank you for rolling with us as the timeline changes yet again!

 

 

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An update on our new shop!

I am so thrilled to have an update for you about our new shop! There have been some delays since our last update, but last week we had a meeting with the developers of our new building and we are scheduled to begin our fit out on 21 November!

We are planning to accelerate our fit out plan with the goal of opening the weekend of 10 and 11 December. That’s the weekend we usually have our annual anniversary party to celebrate our first bricks and mortar shop and it would make us all so happy to be able to celebrate in our new space this year! Due to building works outside of our control, the new date for our Grand Opening Weekend is 7 & 8 January 2017! Read the latest update here.

Ballymore West Hampstead Square rendering

For background, we announced late last year that we secured a glorious space for our shop and followed that announcement with an exciting and successful crowdfunding campaign to raise money for the expansion.

I took a few pictures on the site last week and wanted to share what the building looks like now! This is our future ground floor lobby. This is where you’ll enter and then go up the stairs or the lift to get to our first floor space.

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Here are our future stairs!

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Our bridge is nearly complete. After you go up the stairs you’ll cross over this bridge to get into the shop.

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This is what the bridge looks like from the first floor. They were waterproofing it when I visited.

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I think this will be a nice space to have. It will be mostly covered by the balcony below, so it can work for buggy or bike parking.

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This is our front door from the inside!

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This is a view of the white building from our shop.

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And the view onto the square, which should be completed in the next few weeks.

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The ground floor of the last section of the white building will be the new entrance to the Overground Station, however the station overhaul won’t be completed until 2018.

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That’s all I have for you today! Make sure to follow us on instagram and check the hashtag #tvhatwhs for photos of our progress. And save the date of 10 and 11 December for our grand opening weekend!

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A progress update on our new shop!

An update on our new shop is long overdue! I have some new information and pictures of the site to share so I thought I’d finally put words to paper on the subject. If you follow us on Instagram you are probably caught up, but if not – this post is for you!

Ballymore West Hampstead Square rendering

For background, we announced late last year that we secured a glorious space for our shop and followed that announcement with an exciting and successful crowdfunding campaign to raise money for the expansion. We share updates on Instagram using the hashtag #tvhatwhs so you can always check there for the latest news and behind the scenes peeks at the decisions that go into fitting out a new shop. You know, like antique shopping…

Shopping for antiques

What you all want to know, I’m sure, is when! When will we move? When when when? I feel the same way, believe me. Based on the latest timeline I’ve been given, we’ll be starting our fit out in mid-September and opening in mid-October. I finally got to see inside the building for the first time a few weeks ago. Super exciting!

Me at WHS

It is far from a big open space. At the moment, the contractors are working inside what will be our shop and have conference rooms and desks set up. But everything you see will be cleared out before we start our fit out. This is where our studio will be! So many windows and so much light!

Guys in our building

Recently, they removed the scaffolding from the front of our building. That was a thrilling day! I walked by the site several times and saw the layers peel off. The space looks even bigger than it did when it was covered up. That is us on the first floor and the outside of the picture above. Look at all those windows!

No-scaffholding

Here is what I’ve been told. This big green substation is going to be moved the first week of July. When that happens, they will be able to compete the white building (the “retail annex”) which will ultimately be connected to the Overground Station next door. There will be a bigger entrance to the Overground Station on the square, which will help with the congestion on the pavement plus there will be a lift for buggies and wheelchairs. Huge win!

Substation

Also, when that building is completed, we’ll be able to safely get into our building. When you visit our shop, you’ll enter a lobby in the white building (where that man in the orange vest is standing) and either go up the stairs or the lift to the first floor and cross over a little foot bridge to our shop in the red brick building. That first set of glass windows is the main entrance. Directly below us will be a Marks & Spencer.

Our-entrance

When the entire project is completed, we’ll look out on a big square. Someday, this will be West Hampstead Square!

Square

Thank you all for your patience! We’re really looking forward to the big move and we hope you are too!

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